Convert more of your auto leads.

Do your auto leads convert?

Do you convert all of the special finance auto leads that you purchase each month? Of course not, but most dealers only convert about 6-9% of the leads they receive. That means that 90+% of the leads "you purchase" go somewhere else to buy a car. Don't let this happen to you.

I'm here to tell you that you "can" do better! Follow these simple guidelines and you'll be on your way to closing more leads, and selling more cars.

1. Follow up immediately. Most applicants buy a car within six hours of applying so don't wait to follow up. Use email if possible, and follow immediately with a phone call.
2. Be helpful, and courteous. Most sub prime applicants have had bad car buying experiences at some time in their life, so by being sensitive to their situation will go a long way to building a good rapport.
3. Build the relationship. By providing helpful information about the financing process you will set yourself apart from your competition who are just trying to sell cars and not build relationships. You'll win their trust and earn a new customer by making the car buying experience a positive one.
4. Schedule a "same day" appointment. Invite the sale by scheduling an appointment that day if possible. The sooner you get them in the store the more likely that they'll buy a car from you and not your competition.

Just a few simple steps that should improve your ups, and help you sell more cars.For more information visit http://www.blueskymarketing.com

Rory Holland

Fundamentals of e-Marketing Success 101 Presentation

Learn the fundamentals of building a successful Internet marketing program in the attached presentation from this years American Financial Services marketing conference (AFSA) in Las Vegas. www.afsaonline.org

I hope you find the information useful.

http://hollandinteractive.com/news_events/afsa_2005.pdf

Early bird "Takes the Sales Lead" literally!

Successful lead generation starts with clearly defined goals. What do you want to accomplish? How many leads do you want to generate, what mediums - Internet, Direct Mail, TV, Print, what makes a good lead, how many leads should sales convert to make the program a success? A good lead gen program will include clearly defined goals, the definition of a quality "lead", and regular collaboration with sales to maintain buy-in and achieve goals.

Typically, the problem starts with marketing generating what they believe to be a quality lead and sales views the leads as poor and does not follow-up in a timely manner. Therefore, leads are literally dropped on the floor. This is where a clearly defined lead definition comes into play, as well as clear communication and collaboration with sales to develop a successful lead generation program.

Have you ever heard "there's not enough leads" or " too many poor leads"? You can counter this by building in electronic validation on your online lead gen applications, or phone scripts into your marketing lead generation process.

Why not handle the initial follow-ups for sales? By creating the follow ups for sales you will improve conversions, and reduce the amount of leads that are not followed up on. Not to mention, the credibility you build for your company by delivering a timely follow up!

Require an email address during the lead capture process, and draft and ideal follow-up in the form of email auto-responders. Take this same follow-up and use it at your call center for each lead that cannot be reached via email.

You'll see your conversion numbers skyrocket, and hear much less complaining from sales about the poor quality leads that marketings generating. http://hollandinteractive.com/resources/